Finite marketing budgets, new shopping tools and ROI mandates can give marketers a world of tough choices.  Even small-scale testing of free technology carries cost—staff resources—and risk, too, if the initiative backfires. Our speaker has done the heavy lifting to serve up a roster of the best free and low-cost marketing tools and services to improve results, whether it’s internal project management or website optimization. Attendees will walk away with an insiders’ list of free or low-cost tools and tips on how to extract best results for minimal investment.