Press Releases

RetailX Announces Leadership Additions


Contact: Michelle Soriano                                                                                                                                                                                                                                                       Media Contact: Sophia Weiss Lapat

Director of Marketing                                                                                                                                                                                                                                                                                                      212.203.6536



IRCE @ RetailX Announces Leadership Additions

Each speaker to bring a wealth of knowledge and insight from a multitude of fundamental topics effecting today’s retail industry

ALPHARETTA, Ga., April 10, 2019 – RetailX, the co-location of three leading retail industry trade shows (Internet Retailer Conference & Exhibition [IRCE], GlobalShop and RFID Journal LIVE! Retail) announces leadership additions to take the brand forward into 2019 and beyond.

After nearly 18 years with sister magazine design:retail, Alison Embrey Medina is stepping away from her position as Editor in Chief/Associate Publisher and moving on to the role of Director of Content, RetailX. Her aim is to enhance the voice and mission of the show by curating relevant content, thought leadership and engagement across the platforms of GlobalShop, IRCE and RFID Journal Live! Retail. Medina has been an industry leader in content creation not only with her writing in the magazine but also her trend tracking and speaking engagements, literally all over the world, and subsequently highly sought after by retailers and industry vendors alike.

In her new role, Alison will turn the table on content, curating the entire conference program for RetailX including hands-on with IRCE, with oversight of subject matter and content for GlobalShop, RFID and Retail TouchPoints Live, with an eye toward ensuring that RetailX offers a complete program for the total retail market.

Heather Perry, an events and trade show industry veteran currently serving as Associate Show Director for GlobalShop and RFID Journal Live! Retail, will expand her role to include IRCE, now functioning as Associate Show Director, RetailX. Perry joined Emerald in 2013 and has held various sales, marketing and director roles within the Retail and Design Groups. She previously served as an event and marketing manager for NürnbergMesse North America, and as a producer of public events for Buy Gitomer Inc.

Perry has become an expert not only in the retail market but also in virtually every platform and process that we have, mastering the functions, processes and tactics that Emerald’s tradeshow business operates on. The combination of her market knowledge and management skills are ideally suited to the new role. Perry will be leading the entire RetailX sales teams’ direction as the integrated RetailX brand moves into the 2020 show cycle.

Doug Hope will continue to serve as Show Director of RetailX, and as a Senior Vice President at Emerald Expositions LLC.

Registration is now open for individuals looking to attend RetailX, the three-day mega-event from June 25-27, 2019, at McCormick Place in Chicago. IRCE’s conference runs from June 25-28, 2019.

For more information, visit To arrange an interview with a RetailX executive, contact media representative Sophia Weiss Lapat at or 212.203.6536.

About RetailX

RetailX is a co-location of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-Commerce event; with GlobalShop, the world’s largest annual event for shopper-facing retail design, technology and in-store marketing; and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.

RetailX is owned by Emerald Expositions LLC, a leading operator of business-to-business trade shows in the United States.