Press Releases

IRCE @ RetailX Announces SAP will join the exhibit hall

Media Contact: Sophia Weiss Lapat



IRCE @ RetailX Returns June 25-28, 2019

CHICAGO, IL (May 30, 2019) – IRCE @ RetailX is excited to announce SAP will have a prominent booth to showcase its customer experience solutions in the exhibit hall and NEW featured area, Innovation Valley. Innovation Valley will present a collection of companies showcasing innovative solutions to help retailers navigate the challenges of the rapidly transforming retail industry. The 400,000 square foot Exhibit Hall will showcase over 1,200 exhibiting companies, including nearly 600 e-commerce vendors offering the latest technologies and retail solutions for businesses both big and small.

At RetailX, SAP will showcase “Best Run Beauty” within Innovation Valley, which exemplifies how a retailer is able to reinvent its analytics capabilities and respond to customer feedback in real-time using machine learning to analyze sentiment on social media and the Internet of Things (IoT). Best Run Beauty is designed to show retailers how they can use SAP Commerce Cloud to gather real-time insights about their customers and how they may be able to use augmented reality to enhance the in-store customer experience.

“There’s a huge trend to blur the lines between online and instore, so that customer journeys cross channels easily, but also to bring the digital world that customers know and love in store,” said SAP Upscale Commerce Head Charles Nicholls. “RetailX is a great opportunity for SAP to showcase innovative tools and technologies that can help retailers adapt to shifting consumer trends by creating new avenues for connecting with their customers across channels.”

SAP Customer Experience provides front office cloud solutions that help organizations interact with their customers along the entire customer journey and across all brand touchpoints. Its leading SAP C/4HANA suite allows organizations to manage the complete customer experience by putting a consent-driven, single customer view at the center of the business.

“We’re thrilled SAP will be part of IRCE @ RetailX this year and bring their innovative AI technology and Machine Learning to our attendees,” said Doug Hope, Show Director of RetailX, and Senior Vice President at Emerald Expositions LLC. “SAP can help uncover new ways to reduce costs, create efficiency, and to optimize working environments.”

Read more about SAP in Fashion.

About RetailX

RetailX is a co-location of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-Commerce event; with GlobalShop, the world’s largest annual event for shopper-facing retail design, technology and in-store marketing; and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.

RetailX is owned by Emerald Expositions LLC, a leading operator of business-to-business trade shows in the United States.