When consumers meet up to hang out, drink coffee, catch up with friends, take a cooking lesson, or hear a talk by an author, they’re gathering publicly. And where consumers gather, smart merchants go, the new thinking behind that idea is that stores can be the venue for all of those activities and more, rather than simply a place to buy products, with digital a key element that supports and enhances the real world activities. This session will cover examples of experiential retailing, ROI and whether today’s experiments will re-set shoppers’ expectations in the future.