Shopping for clothes online has improved by leaps and bounds in the past several years. Customers can expect easy access to helpful sizing charts, photos, customer reviews, and more information that can encourage them to purchase the item. Other guarantees, such as free shipping and free returns, can further entice consumers who might be on the fence about making their purchase. But despite these modern improvements, there is still significant room for growth.
The Main Problem for Online Shoppers
On average, 50% of people who visit e-commerce stores end up abandoning their cart prior to checkout. Of those who do purchase items, hundreds of thousands of customers end up returning their products because they didn’t match their expectations. This is mostly because e-commerce has one major disadvantage: customers are unable to try out the item, as they would in traditional brick-and-mortar stores.
In recent years, retailers have embraced the possibilities that artificial intelligence and augmented reality can offer their customers. Virtual fitting rooms allow shoppers to upload photos of themselves and see exactly how items will look on their bodies. Artificial intelligence can adapt to every individual and suggest personalized products based on user behavior. These advanced technologies, when combined with original content, can encourage customer loyalty and increased conversion rates.
Who Should Use AR/AI?
Augmented reality and artificial intelligence can sound intimidating, especially for smaller retailers, but most experts agree that these tools will be part of “the next big thing” in e-commerce. AI can create highly personalized shopping journeys, and it can also make it easier for business leaders to organize, analyze, and segment shopper data to create more effective marketing campaigns and strategies.
Meanwhile, AR can be helpful in a variety of industries. For instance, some furniture stores have already adopted AR to show customers how certain items will fit in their homes. Having this tangible evidence can instill confidence in the buyer and lead to more sales. Also, according to the industry experts leading this presentation, AR and AI can be valuable assets for all online retailers.
About the Presenters
The intriguing topics of AR and AI will be covered by Carson Finkle, the CEO of Tenth Street Hats, and Vince Cacace, the founder and CEO of Vertebrae. Finkle is passionate about implementing AR technologies in order to drive conversions and sales on his site. Finkle has also utilized AI to analyze customer data in deep detail, and improve mobile and web experiences. The unique facets of Tenth Street Hats have helped the brand stand out from other merchants, attract new buyers, and retain loyal customers.
Vince Cacace has been featured on Forbes' 30 Under 30 list, and he was named one of Variety's 10 VR Innovators to Watch. Cacece’s company, Vertebrae, is dedicated to creating 3D and AR solutions for all kinds of online retailers, including Sony, Crate & Barrel, and Lionsgate. Through these exciting new technologies, Cacece hopes to revolutionize the way shoppers can interact with products online, and make it easier for businesses to portray their products accurately.
Beyond Digital Content
The presentation will cover everything you need to know about creating digital content, but great businesses also require high-quality written content to answer questions and connect with their audiences.
After attending this fascinating session, you can find the writers and creators of Content Cucumber to see how they can save you hours of time every week by writing articles, blogs, and much more. The team will be located at booth #1047 throughout the entire conference, so feel free to come ask questions and learn more about how digital and written content can boost your company to new levels!